TRADE LEADS
HQ
More booked jobs.
Fewer tyre-kickers.
One team handling everything that brings you work online: search, AI answers and paid ads. So your phone rings with the right jobs, not time wasters.
Today’s jobs · 5 booked
Bathroom fit-out — Sarah M.
Site visit · 08:30
Confirmed
Roof inspection — James T.
Quote · 10:15
Kitchen renovation — Rebecca P.
Measure-up · 13:00
Loft conversion — David K.
Consult · 15:30
WHAT WE DO
Four channels. One joined-up plan.
Homeowners find a bathroom fitter or roofer four different ways online. We cover all of them, working together. Not four separate agencies fighting over attribution.
01 · PAID SEARCH
High-intent leads, within days
Appear the moment someone searches to hire. Tracked to booked jobs, not form fills, so budget only goes to work that pays.
Google Ads & Local Service Ads
Conversion tracking tied to real jobs
No wasted spend
Found locally.
02 · SEO
Rank where your customers search
Show up in Google’s map pack and organic results for the jobs worth winning in your area. Leads you don’t pay per click for.
Local & map-pack optimisation
Service & location pages built to convert
Google Business Profile & reviews
Recommended by AI.
03 · AEO
Get recommended by AI assistants
We make sure the answer includes you, where most competitors haven’t looked yet.
Visibility in AI Overviews & assistants
Get named when homeowners ask AI
First-mover advantage in your area
04 · PAID SOCIAL
Demand you didn’t know was there
Before-and-afters shown to homeowners in your area who weren’t searching yet. Fills the pipeline between search leads.
Meta lead campaigns (Facebook & Instagram)
Creative built from your real work
Targeted to homeowners in your area
WHY TRADE LEADS HQ
Built for trades. Measured in jobs.
Most agencies work across every industry and measure the wrong things. We do one type of business, and we count the only number that matters.
01
One team, one plan
Search, AI, ads and social work toward the same goal, in one system. Not four vendors blaming each other for the numbers.
02
Judged on booked work
Tracking is wired to count real bookings and quote requests, so every channel is measured against work won, not clicks bought.
03
No lock-in
Month-to-month from day one. We keep your business by earning it. If we’re not paying for ourselves in 90 days, walk away.
THE DIFFERENCE
How we compare.
Trades marketing has a lot of noise. Here’s the honest version of what you get with us, versus how it usually goes.
TRADE LEADS HQ
Home improvement trades only
Any industry that’ll sign
Booked jobs & cost per job
Clicks, impressions, “reach”
SEO + AEO + Paid, one team
One channel, separate silos
Month-to-month, cancel anytime
12-month lock-in standard
Zero. You pay platforms direct
10–20% commission on spend
Booked jobs & cost per lead, monthly
50-slide PDF, no clear number
HOW IT WORKS
From free audit to full pipeline.
STEP 01
Free growth audit
We review how you appear across search, AI and ads, then send a plain-English teardown within 48 hours.
STEP 02
Fix the foundations
Tracking, analytics and Google Business Profile first, so every channel can be measured against real booked work.
STEP 03
Turn on the channels
Start with the fastest win, then layer SEO, AEO and paid social as momentum builds. Never all at once.
STEP 04
Run & report monthly
Ongoing optimisation across every channel. Reported in booked jobs and cost per lead—not vanity metrics.
WHO WE WORK WITH
Built for high-ticket trades.
If your average job runs into the thousands, marketing pays for itself fast. If it doesn’t, we’ll tell you straight, before you sign anything.
RENOVATION & BUILDING
Home renovation companies
Extension builders
Loft conversion companies
Granny flat builders
Custom home builders
Kitchen renovators
Bathroom renovators
OUTDOOR LIVING
Pool builders
Landscaping companies
Pergola & patio installers
Deck builders
Outdoor kitchen companies
Fencing & gate companies
EXTERIOR & STRUCTURAL
Roofing companies
Window & door companies
Rendering & cladding
Driveway contractors
Waterproofing specialists
Foundation specialists
HEATING & HOME TECHNOLOGY
Air conditioning installers
Heat pump companies
Home automation
Solar & battery installers
Insulation companies
FREE GROWTH AUDIT · 48-HOUR TURNAROUND
See exactly where you’re losing leads.
We review your search rankings, AI visibility and any live ad accounts, then send you a prioritised 90-day plan. Free, yours to keep, no pitch attached.
✓ Where you rank vs local competitors
✓ Whether AI assistants recommend you
✓ Wasted ad spend, quantified
✓ A prioritised 90-day action plan
QUESTIONS
Good to know.
Do I have to buy all four channels?
Who pays for the ad budget?
What is AEO, and do I really need it?
How soon will I see results?
What if it isn’t working?
READY WHEN YOU ARE
Start with a free audit. No contract, no pressure, no jargon.
Book my free audit